You Give Good Product

While the hype of the second installment of the highly infectious Sex and the City movie begins its much anticipated release tomorrow nationwide, the reviews are in and much to the delight of moviegoers, there are some "mixed" (as a compliment) reviews. Los Angeles Times Film Critic Betsy Sharkey states: "If only they'd called it "Almost No Sex and Very Little City," at least we would know what we were in for with " Sex and the City 2." You can't get better copywriting than that! In my own personal opinion, forget the acting, or the fabulous outfits and the illustrious setting, Manhattan, that quite naturally is "one of the girls", the film will come out on top.

Much of its precursed praised has a lot to do with the product placement carried throughout the movie. Apple, although an institution to the series and the first Sex and the City film, surprisingly takes a backseat to the personal computer as Hewlett-Packard takes the reins as the leading lady. According to CNNMoney.com, some of the other products that make a cameo are: Cuisinart, Skyy Vodka, Macy's, Pringles, and Lipton Tea. Is it just me or does it look like the film is trying to reach a more vast and diverse movie-goer by spotlighting products as such?

It's a refreshing respite from the lambast of riches more previously taken in as luxurious, elite, and privileged. Here Here Sex and the City 2! You get my thumbs up!



(image courtesy of Los Angeles Times)