During a recent visit to Cole's French Dipped in Downtown, I was introduced to a new brand of eye-wear that is quickly becoming the new "word-of-mouth" delectable sensation. Sires Eyewear www.sireseyewear.com takes comfort in knowing that through each pair of those wooden frames sold, the protection of trees from deforestation becomes more apparent in the not-so-distant future. Adrien Grenier of Entourage fame sports Sires and even does a television spot on his show Alter Eco. The line is definitely not flashy by any means -- it is heavily influenced by vintage California (a style that is quickly becoming a staple with every outfit graced on Melrose Ave. and Hollywood). 100% recyclable.
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